About Us

Motorcycle luggage, parts and accessories specialists, Potters Bar, Hertfordshire

Alchemy Parts is a UK-based motorcycle accessories specialist with over 10,000 products, from luggage systems and exhausts to crash protection and custom parts. We’ve been trusted by riders since 2012, and we’re down-to-earth, honest people who want you to enjoy buying from us and get it right the first time.

Dedicated Motorcycle Luggage Specialists

Whether you’re commuting, touring long distances or preparing for adventure riding, we’ll help you choose the right setup for your needs. We supply:

Tank bags
Tail packs
Panniers
Top boxes
Waterproof luggage systems
Backpacks and rider luggage

We’re authorised stockists of SHAD, GIVI and SW-Motech, and we also carry Nelson Rigg, Outplorer, Oxford, Denali, Evotech Performance, Puig and Kriega, alongside carefully selected products designed for durability and ease of use on real rides. Because we aren’t tied to one brand, we can recommend what really suits you and your bike.

Parts & Accessories for Every Bike

Luggage is our speciality, but our range goes much further. With over 10,000 products, you’ll find:

Street-legal exhausts from Akrapovič and LeoVince
Crash protection, including crash bars, frame sliders and guards
Headlights and indicators
Screens
Handlebars, grips and mirrors
Custom and universal accessories for café racers, scramblers, streetfighters, adventure bikes, choppers, bobbers and trike builds

Our products are compatible with leading brands including Honda, Yamaha, Kawasaki, Suzuki, Triumph, BMW, Royal Enfield, Moto Guzzi and Harley-Davidson, as well as many project builds and custom motorcycles.

What Sets Us Apart

We’re straight up, and if we think something isn’t right for you, we’ll say so. With over 30 years of combined hands-on biking experience, we focus on:

Honest advice tailored to your bike and riding style
Real product knowledge
Helping you buy the right thing first time, so you can enjoy the ride
A friendly team who make you feel welcome

We only recommend products we would confidently fit to our own motorcycles.

Visit Our Showroom

Our online store makes ordering easy, but we know many riders prefer to see products in person or speak to a real person. In our Potters Bar showroom you can:

View and compare luggage systems
Explore our custom lighting displays
Get one-to-one expert advice to make your ride the best it can be.

Our friendly team is always happy to help, and women riders are very welcome too.

Unit 4, Knuway House, Cranborne Road, Potters Bar, Hertfordshire, EN6 3JN
Phone: 01707 659 777
Opening hours: Monday to Friday, 9:30am to 4:30pm. Weekends by prior arrangement.

Ideally, call ahead so we can give you dedicated time and attention. But if you happen to be passing by, please pop in and have a coffee with us.

Community & Events

We’re more than a parts supplier. We’re part of the riding community. We hold regular Bikes & Coffee mornings, so riders can meet, share ideas and see the latest gear in a relaxed setting. Everyone is welcome, and food and drinks are available.

See our Instagram for details of the next one. You can also follow us on Facebook for news and new products.

Our Vision

Our goal is simple: to be a trusted, reliable UK destination for riders who want to build, customise and travel with confidence, and to make buying from us an enjoyable experience. We help motorcyclists express their individuality, whether that’s a unique custom build or the perfect luggage setup for their next journey.

Your Journey. Your Bike. Your Alchemy.

Meet Our Directors

Andrea Dwyer

Director, E-commerce & Business Operations

Andrea’s career in motorcycle retail began in Australia, where she helped run a specialist motorcycle shop and online business. She moved into UK e-commerce in 2010 and has spent the years since building Alchemy Parts into a multi-channel retailer. Andrea oversees the company’s e-commerce operations, website management, commercial strategy and digital business development.

Her experience encompasses specialist e-commerce platforms, inventory management software, product data management and the commercial complexities of selling motorcycle parts and accessories across multiple online marketplaces.

Roy Aaronson

Director, Sales & Customer Relations

Roy has been riding for over 30 years and is passionate about motorbikes. He wants every rider to enjoy the ride. When he helps you choose luggage, he thinks about more than capacity. He looks at safety and balance as well, because a well-chosen setup makes a big difference on long road trips.

He works directly with customers, answering product and fitment questions and assisting riders who visit our Potters Bar showroom. Roy is a natural at helping riders find the right setup, with zero pressure and plenty of banter. If it’s not right for your bike, he’ll be the first to tell you. He aims to find the right luggage and accessories for your bike to suit your individual lifestyle. Expect a laugh along the way too: Roy loves to crack a joke with customers, and his humour is well known on our social media.